OptionsHouse by E*Trade – overview of the trading platform

As practice shows, the existing objective economic laws cannot be deceived by any technical achievements, inventions, or the introduction of new rules for working in the global financial market. To gain a leading position in its segment, a company must implement something new that can interest potential customers.

But what do you do if, in the current conditions, employees of the company cannot manage all of the necessary tasks? The answer is simple – merge 2–3 companies that will complement each other, and their joint endeavors will immediately allow them to attract new customers and increase the profit they received before the merger.

In the case of OptionsHouse and E-Trade, events evolved according to a different scenario, but the goal of the project’s founders fully corresponded to the above idea, as shown by its final result.

In 2016, E-Trade signed an agreement on the takeover of the parent company of the broker OptionsHouse, which allowed the buyer to significantly strengthen its position in the shares, futures, and options market.

Many traders, brokers, analysts, and other participants in the global financial market were very interested in this merger. To understand this issue, it is necessary to understand what OptionsHouse was before the events of 2016.

Founded in 2005, the promising and fast-growing trading platform OptionsHouse quickly formed a network of traders and investors who relied on option deals. For these purposes, such financial instruments as stocks, commodities, metals, etc., were used.

OptionsHouse stood out among the competitors by the high speed of their tasks, low commissions, and the absence of restrictions on minimum deposits and trading account balances.

In 2015, the application created for OptionsHouse allowed the broker to become one of the best companies providing mobile commerce services, and in the period 2011-2016, the trading platform occupied a leading position among companies specializing in binary options.

OptionsHouse Customer safety

The intensive development of the company, the constant hit in the reviews of reputable publications that were forced to admit that OptionsHouse was a serious broker that managed to find a niche in the market where it was very difficult for newcomers to advance, did their job.

Analysts who were very cautious in their judgments agreed that traders could register with OptionsHouse without fear that their funds would disappear in a week or a month.

In case of any troubles or problems the user cannot solve on their own, the resource administration suggests using help desk support. To contact its employees, you can use e-mail, telephone, or online chat on the broker’s website.

Training on OptionsHouse trading platform

A large base of educational materials developed on the OptionsHouse demo account allows even a beginner with zero training to understand the many nuances associated with online trading. Many traders believed that in the first ten years of its existence, the broker allowed real trading in financial markets without the risk of losing big savings.

If we analyze the reviews compiled about OptionsHouse until 2016, we can conclude that many people were interested in this trading platform that specialized in binary options.

It did not create any problems during the conclusion of transactions (even a schoolchild could handle the web interface or desktop application), and the company made it possible to create both single and corporate accounts.

Among the main drawbacks of this service is that OptionsHouse did not provide access to the forex market or other financial instruments of interest to traders in the second decade of the 21st century.

Considering the above information, as well as user reviews that have been preserved about OptionsHouse (until 2014-2016), it can be concluded that the resource creators are extraordinary personalities, and the broker, during this period, was interested in many more powerful competitors.

In 2016, the top managers of the powerful and well-known broker E-Trade announced their intention to acquire Aperture New Holdings Inc., the parent company of OptionsHouse.

In addition to the listed merits of the firm, the inevitable trend towards consolidation during this period simply overwhelmed the online broker market.

To explain this decision, these two reasons are quite enough, but, quite possibly, there were still some pitfalls that the average person on the street will never know about.

The amount of the purchase transaction was $725M.

The question of what traders expected after the merger was most interesting.

If you start from the promises of the management, OptionsHouse customers were expecting only the best changes:

• Access to additional financial markets (and above all, to Forex)
• Higher rewards
• Additional protection of the interests of traders in the face of new regulators
• Access to modern trading platforms (for example, MT4)
• More options for trading account replenishment and withdrawal of funds
• As well as broad prospects in terms of increasing income and prestige.

Based on open information, it can be concluded that most of the broker’s clients did not lose anything after 2016.

They work through the official web resource of the company E-Trade, which expanded their capabilities and are aware of events related to the global financial market, etc.

It is too early to make deeper conclusions or predictions, but based on what our analysis reveals, anyone can open a trading (or at least demo) account to see all the advantages and disadvantages of OptionsHouse.

Visit »

It is one of the best international brokers. Different types of assets, convenient and reliable platform, favorable trading conditions. Want to know more? Click here.